- Client: Beyond Meat
- Show: NRA 2018
- City: Chicago
- CONFIGURATION: Inline
- Size: 20ft x 30ft
Rendering to Reality
See Beyond Meat’s booth for NRA 2018 come to life from design rendering to the show floor!
Beyond Meat is all about sustainability. Knowing that the trade show industry is one of the most wasteful on the planet (generating about 600,000 tons of trash every year), they wanted a solution that reflected their values. A custom-designed rental was the perfect match.
A rental allowed Beyond Meat to integrate reusable graphics and other booth elements that wouldn’t be thrown out as soon as the show was over. They got a fresh design that simulated a classic deli environment and a clean conscience about their decision to rent.