Exhibit Basics

  • Client: Diageo
  • Show: Nightclub & Bar Show
  • City: Las Vegas
  • CONFIGURATION: Island
  • Size: 20ft x 30ft
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Diageo makes some of the most iconic spirits in the bar industry, including Captain Morgan rum. At the Nightclub & Bar Show, they wanted to make sure that attendees had plenty of room to try samples and mingle. But, with a 20x30 space and lots of spirits to represent, it created a challenge for us to make easily distinguishable spaces.

We responded with a simple structure in the middle of their space. Each side catered to one of Diageo's spirits. To help define the areas, we leaned heavily on the branding of each drink to influence style elements like flooring, graphics, and props (including a big palm tree next to Captain Morgan himself).