- Client: Full Speed Ahead (FSA)
- Show: Interbike
- City: Las Vegas
- CONFIGURATION: Island
- Size: 30ft x 40ft
Full Speed Ahead is a leading manufacturer of high-end bicycle components. At Interbike in Vegas, they wanted to introduce attendees to the full range of their product line, but that meant lots of product showcase.
We responded with a floor-to-ceiling design that included several columns. Each column integrated a product showcase while giving the booth a unique shape. Inside, high-top tables gave staff a chance to chat with attendees, and private meeting rooms allowed those chats to turn into more serious meetings.