Exhibit Basics

  • Client: Full Speed Ahead (FSA) 
  • Show: Interbike
  • City: Las Vegas
  • CONFIGURATION: Island
  • Size: 30ft x 40ft
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Full Speed Ahead is a leading manufacturer of high-end bicycle components. At Interbike in Vegas, they wanted to introduce attendees to the full range of their product line, but that meant lots of product showcase.

We responded with a floor-to-ceiling design that included several columns. Each column integrated a product showcase while giving the booth a unique shape. Inside, high-top tables gave staff a chance to chat with attendees, and private meeting rooms allowed those chats to turn into more serious meetings.