Exhibit Basics

  • Client: Handstands
  • Show: AAPEX
  • City: Las Vegas
  • CONFIGURATION: Island
  • Size: 20ft x 50ft
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Handstands hit the show floor at AAPEX with a big goal. They needed to showcase five different brands within a 20ft x 50ft space and have the entire exhibit feel cohesive. To make it happen, we approached their area with a concept of using small island structures to market each brand.

Attendees could browse products on the outside of the structure and then head inside for a more immersive product demo experience. Moving between brands was easy across the open floor plan, and comfortable seating areas provided the perfect environment to chat with booth staff. To tie it all together, we placed a centralized reception area beneath Handstands sizable hanging sign.