Exhibit details

  • Client: Hearst Health
  • Show: HIMSS
  • City: Chicago
  • CONFIGURATION: Island
  • Size: 50ft x 50ft
Hearst 2015 front-1
500px-CROP_Hearst 2015 front

Hearst Health presented a unique challenge we were excited to take on. We needed to find a way to make their four businesses distinct from one another, and provide a traffic flow that allowed staff to walk attendees through the patient journey.

Hanging signs were the key to our solution for Hearst. Different shapes, sizes, and materials were used for each sign, and provided a clear separation between businesses, without interrupting traffic flow.