Exhibit Basics

  • Client: LiveAction
  • Show: Cisco
  • City: Las Vegas
  • CONFIGURATION: Island
  • Size: 30ft x 30ft
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LiveAction attended Cisco Live with the goal of obtaining 5000 leads. They requested a "show-stopping" presence to meet this objective, despite contending with several competitors also attending the exhibition.

We set up LiveAction with a 30ft x 30ft island design, utilizing a large theater in their hot corner. The main attraction was a 16-foot tower showcasing a 90-inch monitor to draw in the crowd off the show floor. Then, 12 demo stations to keep the attendees engaged. We intentionally angled the demo stations, so ambient noise funneled out to the rest of the show floor. This way, the potential clientele was at ease and stayed interested.