Exhibit Basics

  • Client: Nexen Tire
  • Show: SEMA
  • City: Las Vegas
  • CONFIGURATION: Island
  • Size: 50ft x 50ft
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Nexen Tire cruised into SEMA with a massive 50x50 booth that created a huge impact on the show floor. Overhead, a floating ceiling framed the booth’s entrance and provided a perfect framework for a dramatic array of lighting.

Below, product displays, including a new BMW helped draw in attendees off the show floor and into the booth. At the back, Nexen opted for a long second floor that included multiple private meeting spaces.