Exhibit Basics

  • Client: Oerlikon
  • Show: CONEXPO
  • City: Las Vegas
  • CONFIGURATION: Island
  • Size: 40ft x 70ft
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CONEXPO is North America’s largest construction show, so it was critical that Oerlikon’s marketing team hit their exhibit design out of the park. They started with a big space, 40x70, and then worked with us to design a booth that would command attention on the show floor.

Giant, hanging box signs defined the corners of Oerlikon’s booth and attracted attendees from all directions. In the middle, wooden flooring guided visitors to the booth’s central reception area, where they could meet with booth staff to check out product displays or find their way up the dual spiral staircase that led to Oerlikon’s private meeting areas.