What kind of resources are you interested in?

Downloadable Guides

3 Pitfalls of Owning a Trade Show Exhibit

Today’s marketing moves faster than ever before. That same lightning-fast speed is just as apparent in the trade show industry, where brands increasingly push the envelope to showcase their latest products and services in the most compelling way possible. In this white paper, we’ll unpack the pitfalls of owning a booth.
Download
Downloadable Guides

7 Keys To An Irresistible Trade Show Campaign

What will it take to stand out? That’s the question in the back of every event planner’s mind. Don’t worry. We’ve got you covered. We’ve worked with hundreds of businesses like yours to make sure they get the most out of their events. In this free white paper we share the 7 keys to an irresistible trade show campaign.  

Download
Online Guides

The Bridge Back

As trade show and event planners, our professional worlds have literally come to a standstill. Despite the uncertainty, our industry has rallied around change and evolution. We've complied resources to assist you with the journey back toward an exciting "new" normal.

Learn More
Online Guides

Client Resource Guide

It’s no secret that the face-to-face marketing industry has been stopped in its tracks. To help with this evolution, we’ve sought the advice of our Account Management Team … the team who is in the saddle with our customers day in and day out and who have now had to shift on a dime.

Learn More
Webinars and Videos

Creating A Trade Show Campaign That Will WOW!

Become well-prepared to knock the socks off of any attendee of any trade show that you are going to. Learn how to create a creative brief that will WOW and create alignment within your event marketing team.

Watch Now
Online Guides

Flexible Trade Show Exhibiting

When looking for a new exhibit, one of the first questions you’ll come across is around the logistics. With a flexible exhibit, you can adapt and benefit from changes to your budget, goals, and brand, rather than getting sidelined by them. Learn more about what it means to opt for flexible exhibiting at your next trade show.

Learn More
Downloadable Guides

How To Evaluate And Choose An Exhibit House

Finding a new exhibit house is a big step for any marketing manager. But we believe change is good. With a new design house, you can get a fresh start finding ideal exhibit partner. In this free white paper, we help you through the process of choosing a new exhibit house that's perfect for you and your team.

Download
Downloadable Guides

The Perfect Booth, For The Best Price

Renting your exhibit for your next trade show, as opposed to owning it, unlocks the ability to create an experience your attendees will look forward to and likely not forget. You are able to allot more funds towards customized displays and countless details, while the building blocks of your booth are pieced together as needed, per event. Download this free white paper to discover if renting is right for you.

Download
Online Guides

Planning For Your Las Vegas Trade Show

Preparing for a trade show takes a lot of time and planning. With so much to do, it can easily become overwhelming trying to figure out where best to begin. This guide will help you get everything you need to plan your next show experience in the capital of the trade show world — Las Vegas.

Learn More
Webinars and Videos

The Power Of The First Impression

The first impression you make to your audience can make a huge difference in the way things are perceived. Gain the tools you need to make slight adjustments that can help event marketers completely change the success of your trade show program. 

Watch Now
Online Guides

Trade Show Exhibit Design

Learn everything you need to know before you start designing your next trade show booth. This page will give you a clear roadmap of the booth design and execution process — from ideation, to creation, to post-show tear down.

Learn More
Webinars and Videos

Take Me Away

Escapism is a trend that is only going to grow in popularity once we emerge from the current reality. Join Steelhead to learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.

Watch Now
Webinars and Videos

Virtual Playground

These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers. Join Steelhead for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.

Watch Now
Webinars and Videos

Sensory Deprivation

In the over-saturated sensory experience of the show floor, deliberately depriving attendees of one of their senses can create a desire to know more. Join Steelhead for a conversation about how you can design an experience that leaves attendees yearning for more information while still delivering targeted messaging.

Watch Now
Webinars and Videos

The Vending Machine

Nostalgia is a hell of a drug. Join Steelhead in examining how the traditional vending machine has been reimagined for 2020 show floors, along with other approaches that can leverage nostalgia and spreads positivity to deliver a memorable experience to attendees.

Watch Now
Webinars and Videos

Miniature Magical Moments

Creating snack-sized experiences that allow audiences to engage in something unexpected is an emerging trend. Join Steelhead to learn how these miniature activities provide your audience with an escape down the rabbit hole from the busy show floor.

Watch Now
EBooks

The Ultimate Guide to Designing a Trade Show Booth

We understand that designing a new booth can be a stressful process. We made this free guide to offer you a clear roadmap ... and hopefully, give you some much-needed peace of mind. It’s our step-by-step guide to creating the perfect booth for your brand’s marketing goals. Whether you’re a veteran trade show manager interested in a booth reboot or you’re new to the industry and not sure where to start, this eBook is an ideal starting point for your next awesome booth. 

Download
EBooks

The Ultimate Guide To Planning A Branded Las Vegas Trade Show Experience

Creating the perfect trade show experience takes a lot of time and effort. From the perfect marketing campaign to the best hotel rooms and tables at restaurants, the tasks never seem to end. This guide will help you plan an event that matches your brand and hits your marketing goals.

Download

The Latest

Check out our recent blog posts and resources

Is Your Trade Show Marketing Strategy Ready for 2021?

It’s no secret that the trade show and live events industry experienced a massive shakeup this year.

Sep 23, 2020

Granting Maddy’s Wish: A Bedroom Makeover

Steelhead Productions Partners with Make-A-Wish of Southern Nevada 

Sep 16, 2020

The 3 Most Effective Virtual Marketing Engagements

If you’re in the research process for the perfect virtual marketing engagement solution, or if you’ve made the investment and are now looking for ways to maximize your customers’ experience, we...

Sep 9, 2020

The Secret Ingredient: TRUST

“Earn trust, earn trust, earn trust … then you can worry about the rest.” — Seth Godin

Sep 2, 2020

Virtual Marketing Environments: What's The Deal With UX/UI?

Many marketers have received a crash course on virtual marketing as we’ve shifted meetings, events, and other forms of collaboration online over the last several months. More and more aspects of our...

Aug 26, 2020

How to Use Less Energy in the Summer & Other WFH Sustainability Tips

Curious about how to keep cool this summer?

Aug 24, 2020

4 Must Know Factors in Selecting a Virtual Environment

Virtual marketing is having more than a moment; it’s here to stay, even when in person gatherings and events return in full swing.

Aug 19, 2020

8 Ways to Engage Your Customers in a Virtual Environment

Virtual environments skyrocketed this year due to the cancellation and restrictions of face to face opportunities and live events. While some of these platforms offer lots of cool features, there is...

Aug 17, 2020 1

View More