The tools you need to be a trade show expert

What will it take to stand out? That’s the question in the back of every event planner’s mind. Don’t worry. We’ve got you covered. We’ve worked with hundreds of businesses like yours to make sure they get the most out of their events. In this free white paper we share the 7 keys to an irresistible trade show campaign.  

As trade show and event planners, our professional worlds have literally come to a standstill. Despite the uncertainty, our industry has rallied around change and evolution. We've complied resources to assist you with the journey back toward an exciting "new" normal.

It’s no secret that the face-to-face marketing industry has been stopped in its tracks. To help with this evolution, we’ve sought the advice of our Account Management Team … the team who is in the saddle with our customers day in and day out and who have now had to shift on a dime.

Become well-prepared to knock the socks off of any attendee of any trade show that you are going to. Learn how to create a creative brief that will WOW and create alignment within your event marketing team.

The next decade is just around the corner, which is a good time to rethink how your exhibit impacts your trade show presence. That’s why we’ve put together this free guide to help your company stay ahead of the curve.

When looking for a new exhibit, one of the first questions you’ll come across is around the logistics. With a flexible exhibit, you can adapt and benefit from changes to your budget, goals, and brand, rather than getting sidelined by them. Learn more about what it means to opt for flexible exhibiting at your next trade show.

Finding a new exhibit house is a big step for any marketing manager. But we believe change is good. With a new design house, you can get a fresh start finding ideal exhibit partner. In this free white paper, we help you through the process of choosing a new exhibit house that's perfect for you and your team.

Renting your exhibit for your next trade show, as opposed to owning it, unlocks the ability to create an experience your attendees will look forward to and likely not forget. You are able to allot more funds towards customized displays and countless details, while the building blocks of your booth are pieced together as needed, per event. Download this free white paper to discover if renting is right for you.

Preparing for a trade show takes a lot of time and planning. With so much to do, it can easily become overwhelming trying to figure out where best to begin. This guide will help you get everything you need to plan your next show experience in the capital of the trade show world — Las Vegas.

The first impression you make to your audience can make a huge difference in the way things are perceived. Gain the tools you need to make slight adjustments that can help event marketers completely change the success of your trade show program. 

With the trade show industry on pause, it’s the perfect time to reassess your marketing strategy and see if your vendors are truly adding value to your program.

Learn everything you need to know before you start designing your next trade show booth. This page will give you a clear roadmap of the booth design and execution process — from ideation, to creation, to post-show tear down.

Escapism is a trend that is only going to grow in popularity once we emerge from the current reality. Join Steelhead to learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.

These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers. Join Steelhead for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.

In the over-saturated sensory experience of the show floor, deliberately depriving attendees of one of their senses can create a desire to know more. Join Steelhead for a conversation about how you can design an experience that leaves attendees yearning for more information while still delivering targeted messaging.

Nostalgia is a hell of a drug. Join Steelhead in examining how the traditional vending machine has been reimagined for 2020 show floors, along with other approaches that can leverage nostalgia and spreads positivity to deliver a memorable experience to attendees.

Creating snack-sized experiences that allow audiences to engage in something unexpected is an emerging trend. Join Steelhead to learn how these miniature activities provide your audience with an escape down the rabbit hole from the busy show floor.

We understand that designing a new booth can be a stressful process. We made this free guide to offer you a clear roadmap ... and hopefully, give you some much-needed peace of mind. It’s our step-by-step guide to creating the perfect booth for your brand’s marketing goals. Whether you’re a veteran trade show manager interested in a booth reboot or you’re new to the industry and not sure where to start, this eBook is an ideal starting point for your next awesome booth. 

Creating the perfect trade show experience takes a lot of time and effort. From the perfect marketing campaign to the best hotel rooms and tables at restaurants, the tasks never seem to end. This guide will help you plan an event that matches your brand and hits your marketing goals.