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Downloadable Guides

3 Pitfalls of Owning a Trade Show Exhibit

Today’s marketing moves faster than ever before. That same lightning-fast speed is just as apparent in the trade show industry, where brands increasingly push the envelope to showcase their latest products and services in the most compelling way possible. In this white paper, we’ll unpack the pitfalls of owning a booth.
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Downloadable Guides

7 Keys To An Irresistible Trade Show Campaign

What will it take to stand out? That’s the question in the back of every event planner’s mind. Don’t worry. We’ve got you covered. We’ve worked with hundreds of businesses like yours to make sure they get the most out of their events. In this free white paper we share the 7 keys to an irresistible trade show campaign.  

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Online Guides

The Bridge Back

As trade show and event planners, our professional worlds have literally come to a standstill. Despite the uncertainty, our industry has rallied around change and evolution. We've complied resources to assist you with the journey back toward an exciting "new" normal.

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Online Guides

Client Resource Guide

It’s no secret that the face-to-face marketing industry has been stopped in its tracks. To help with this evolution, we’ve sought the advice of our Account Management Team … the team who is in the saddle with our customers day in and day out and who have now had to shift on a dime.

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Webinars and Videos

Creating A Trade Show Campaign That Will WOW!

Become well-prepared to knock the socks off of any attendee of any trade show that you are going to. Learn how to create a creative brief that will WOW and create alignment within your event marketing team.

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Online Guides

Flexible Trade Show Exhibiting

When looking for a new exhibit, one of the first questions you’ll come across is around the logistics. With a flexible exhibit, you can adapt and benefit from changes to your budget, goals, and brand, rather than getting sidelined by them. Learn more about what it means to opt for flexible exhibiting at your next trade show.

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Downloadable Guides

How To Evaluate And Choose An Exhibit House

Finding a new exhibit house is a big step for any marketing manager. But we believe change is good. With a new design house, you can get a fresh start finding ideal exhibit partner. In this free white paper, we help you through the process of choosing a new exhibit house that's perfect for you and your team.

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Downloadable Guides

The Perfect Booth, For The Best Price

Renting your exhibit for your next trade show, as opposed to owning it, unlocks the ability to create an experience your attendees will look forward to and likely not forget. You are able to allot more funds towards customized displays and countless details, while the building blocks of your booth are pieced together as needed, per event. Download this free white paper to discover if renting is right for you.

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Online Guides

Planning For Your Las Vegas Trade Show

Preparing for a trade show takes a lot of time and planning. With so much to do, it can easily become overwhelming trying to figure out where best to begin. This guide will help you get everything you need to plan your next show experience in the capital of the trade show world — Las Vegas.

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Webinars and Videos

The Power Of The First Impression

The first impression you make to your audience can make a huge difference in the way things are perceived. Gain the tools you need to make slight adjustments that can help event marketers completely change the success of your trade show program. 

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Online Guides

Trade Show Exhibit Design

Learn everything you need to know before you start designing your next trade show booth. This page will give you a clear roadmap of the booth design and execution process — from ideation, to creation, to post-show tear down.

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Webinars and Videos

Take Me Away

Escapism is a trend that is only going to grow in popularity once we emerge from the current reality. Join Steelhead to learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.

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Webinars and Videos

Virtual Playground

These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers. Join Steelhead for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.

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EBooks

The Ultimate Guide to Designing a Trade Show Booth

We understand that designing a new booth can be a stressful process. We made this free guide to offer you a clear roadmap ... and hopefully, give you some much-needed peace of mind. It’s our step-by-step guide to creating the perfect booth for your brand’s marketing goals. Whether you’re a veteran trade show manager interested in a booth reboot or you’re new to the industry and not sure where to start, this eBook is an ideal starting point for your next awesome booth. 

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EBooks

The Ultimate Guide To Planning A Branded Las Vegas Trade Show Experience

Creating the perfect trade show experience takes a lot of time and effort. From the perfect marketing campaign to the best hotel rooms and tables at restaurants, the tasks never seem to end. This guide will help you plan an event that matches your brand and hits your marketing goals.

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The Latest

Check out our recent blog posts and resources

How To Manage Your Energy Footprint At Home

At Steelhead, we’re focused on using our individual efforts to create a better world. As many of us continue to work from home during the COVID-19 crisis, we’re sharing tips and tools that each of us...

Jun 24, 2020

The Importance Of Getting Enough Sleep

Considering the situation we’re going through, we feel like one of the most important things for our Steelheaders to focus on is personal health.

Jun 17, 2020

10 Tips For Digital Organizing

The time we spend on our devices is increasing. This means the number of photos, documents, memories, notes, information, and projects we store on them is increasing as well. And while most of us...

Jun 10, 2020

Good Vibes … What We All Need Right Now.

Wow … what a few months! There is no doubt that most people’s psyches have taken a hit and the ability to stay grounded and positive has been challenged. We Steelheaders see you and feel your pain.

Jun 9, 2020

Our Core Purpose

At Steelhead we have what we call our Core Purpose, which is written and displayed throughout our office and states “Steelhead exists to share resources to create great experiences." It says nothing...

Jun 4, 2020

Let Your Support For Equality Be Bigger Than A Social Post

The blackout squares which filled all social media platforms were nearly impossible to miss.

Jun 3, 2020

Exhibit Happy® and Exhibit Safely

While none of us can control total show attendance, we can leverage thoughtful exhibit design to influence how many attendees feel safe to approach, enter, and experience what our brands have to...

May 28, 2020

3 Red Flags That Should Trigger a Marketing Strategy Review

“When you’re finished changing, you’re finished”

Benjamin Frank

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May 28, 2020

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