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Downloadable Guides

3 Pitfalls of Owning a Trade Show Exhibit

Today’s marketing moves faster than ever before. That same lightning-fast speed is just as apparent in the trade show industry, where brands increasingly push the envelope to showcase their latest products and services in the most compelling way possible. In this white paper, we’ll unpack the pitfalls of owning a booth.
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Downloadable Guides

7 Keys To An Irresistible Trade Show Campaign

What will it take to stand out? That’s the question in the back of every event planner’s mind. Don’t worry. We’ve got you covered. We’ve worked with hundreds of businesses like yours to make sure they get the most out of their events. In this free white paper we share the 7 keys to an irresistible trade show campaign.  

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Online Guides

The Bridge Back

As trade show and event planners, our professional worlds have literally come to a standstill. Despite the uncertainty, our industry has rallied around change and evolution. We've complied resources to assist you with the journey back toward an exciting "new" normal.

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Online Guides

Client Resource Guide

It’s no secret that the face-to-face marketing industry has been stopped in its tracks. To help with this evolution, we’ve sought the advice of our Account Management Team … the team who is in the saddle with our customers day in and day out and who have now had to shift on a dime.

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Webinars and Videos

Creating A Trade Show Campaign That Will WOW!

Become well-prepared to knock the socks off of any attendee of any trade show that you are going to. Learn how to create a creative brief that will WOW and create alignment within your event marketing team.

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EBooks

The Exhibitor's Guide To Trade Show Success in 2020

The next decade is just around the corner, which is a good time to rethink how your exhibit impacts your trade show presence. That’s why we’ve put together this free guide to help your company stay ahead of the curve.

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Online Guides

Flexible Trade Show Exhibiting

When looking for a new exhibit, one of the first questions you’ll come across is around the logistics. With a flexible exhibit, you can adapt and benefit from changes to your budget, goals, and brand, rather than getting sidelined by them. Learn more about what it means to opt for flexible exhibiting at your next trade show.

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Downloadable Guides

How To Evaluate And Choose An Exhibit House

Finding a new exhibit house is a big step for any marketing manager. But we believe change is good. With a new design house, you can get a fresh start finding ideal exhibit partner. In this free white paper, we help you through the process of choosing a new exhibit house that's perfect for you and your team.

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Downloadable Guides

The Perfect Booth, For The Best Price

Renting your exhibit for your next trade show, as opposed to owning it, unlocks the ability to create an experience your attendees will look forward to and likely not forget. You are able to allot more funds towards customized displays and countless details, while the building blocks of your booth are pieced together as needed, per event. Download this free white paper to discover if renting is right for you.

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Online Guides

Planning For Your Las Vegas Trade Show

Preparing for a trade show takes a lot of time and planning. With so much to do, it can easily become overwhelming trying to figure out where best to begin. This guide will help you get everything you need to plan your next show experience in the capital of the trade show world — Las Vegas.

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Webinars and Videos

The Power Of The First Impression

The first impression you make to your audience can make a huge difference in the way things are perceived. Gain the tools you need to make slight adjustments that can help event marketers completely change the success of your trade show program. 

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Downloadable Guides

Rate Your Satisfaction With Your Current Vendors and Suppliers

With the trade show industry on pause, it’s the perfect time to reassess your marketing strategy and see if your vendors are truly adding value to your program.

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Online Guides

Trade Show Exhibit Design

Learn everything you need to know before you start designing your next trade show booth. This page will give you a clear roadmap of the booth design and execution process — from ideation, to creation, to post-show tear down.

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Webinars and Videos

Take Me Away

Escapism is a trend that is only going to grow in popularity once we emerge from the current reality. Join Steelhead to learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.

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Webinars and Videos

Virtual Playground

These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers. Join Steelhead for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.

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Webinars and Videos

Sensory Deprivation

In the over-saturated sensory experience of the show floor, deliberately depriving attendees of one of their senses can create a desire to know more. Join Steelhead for a conversation about how you can design an experience that leaves attendees yearning for more information while still delivering targeted messaging.

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Webinars and Videos

The Vending Machine

Nostalgia is a hell of a drug. Join Steelhead in examining how the traditional vending machine has been reimagined for 2020 show floors, along with other approaches that can leverage nostalgia and spreads positivity to deliver a memorable experience to attendees.

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Webinars and Videos

Miniature Magical Moments

Creating snack-sized experiences that allow audiences to engage in something unexpected is an emerging trend. Join Steelhead to learn how these miniature activities provide your audience with an escape down the rabbit hole from the busy show floor.

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EBooks

The Ultimate Guide to Designing a Trade Show Booth

We understand that designing a new booth can be a stressful process. We made this free guide to offer you a clear roadmap ... and hopefully, give you some much-needed peace of mind. It’s our step-by-step guide to creating the perfect booth for your brand’s marketing goals. Whether you’re a veteran trade show manager interested in a booth reboot or you’re new to the industry and not sure where to start, this eBook is an ideal starting point for your next awesome booth. 

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EBooks

The Ultimate Guide To Planning A Branded Las Vegas Trade Show Experience

Creating the perfect trade show experience takes a lot of time and effort. From the perfect marketing campaign to the best hotel rooms and tables at restaurants, the tasks never seem to end. This guide will help you plan an event that matches your brand and hits your marketing goals.

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The Latest

Check out our recent blog posts and resources

Celebrating Inclusion and Diversity

Sharing some exciting news of strides and breakthroughs from the LGBTQ+ community.

Jul 2, 2021

Face-to-Face Marketing: Unique Money Saving Ideas

What’s the most effective way to be thoughtful with marketing event budgets in emerging times? The answers may surprise you.

May 18, 2021

Access: the Modern Event Marketer’s Most Necessary Resource

How event marketers can utilize the access market for everything they need, without the burden of ownership.

May 11, 2021

Steelhead Productions Earns B Corp Certification

The event exhibit and marketing services firm joins a growing community of for-profit companies committed to using business as a “FORCE FOR GOOD”.

Mar 30, 2021

Live Events BACK In Las Vegas

We are excited to share that our Governor has announced that large scale events are coming back to the Las Vegas Strip!

Mar 17, 2021

How to Use Your Virtual Environment for 2021 Pre-Show Marketing

As the trade show calendar fills up for a promising 2021, it means it's time to start planing your marketing campaigns and strategies that will surround your trade show program!

Feb 25, 2021

An Optimistic Outlook For Live Events In 2021

Like many of you we couldn't wait for 2021 to get here. Not only as a metaphoric clean slate, but to build upon a renewed sense of optimism surrounding the return of in-person events. 

Jan 13, 2021

Implementing Your New Year Sustainability Goals Now

Who says you can’t start taking steps now to kick off your New Year on a sustainable foot? Let’s take a moment to analyze how we can personally and professionally up our sustainability game now and...

Dec 15, 2020

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