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Webinars and Videos

Creating A Trade Show Campaign That Will WOW!

Become well-prepared to knock the socks off of any attendee of any trade show that you are going to. Learn how to create a creative brief that will WOW and create alignment within your event marketing team.

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Webinars and Videos

The Power Of The First Impression

The first impression you make to your audience can make a huge difference in the way things are perceived. Gain the tools you need to make slight adjustments that can help event marketers completely change the success of your trade show program. 

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Webinars and Videos

Take Me Away

Escapism is a trend that is only going to grow in popularity once we emerge from the current reality. Join Steelhead to learn how you can tap into the need for escape and create a trade show presence that scratches the itch for something more than a digital experience.

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Webinars and Videos

Virtual Playground

These days, we can create any virtual environment needed to connect, inform, educate, and engage with customers. Join Steelhead for an in-depth look at the new ways companies are telling stories about their products, from virtual stores to popup events.

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Webinars and Videos

Sensory Deprivation

In the over-saturated sensory experience of the show floor, deliberately depriving attendees of one of their senses can create a desire to know more. Join Steelhead for a conversation about how you can design an experience that leaves attendees yearning for more information while still delivering targeted messaging.

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Webinars and Videos

The Vending Machine

Nostalgia is a hell of a drug. Join Steelhead in examining how the traditional vending machine has been reimagined for 2020 show floors, along with other approaches that can leverage nostalgia and spreads positivity to deliver a memorable experience to attendees.

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Webinars and Videos

Miniature Magical Moments

Creating snack-sized experiences that allow audiences to engage in something unexpected is an emerging trend. Join Steelhead to learn how these miniature activities provide your audience with an escape down the rabbit hole from the busy show floor.

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Webinars and Videos

Trends Webinar Series: Top 5 Micro/Macro Trends Worth Watching

If you missed or would like to rewatch the entire webinar series, each session is readily available for you here!

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The Latest

Check out our recent blog posts and resources

An Optimistic Outlook For Live Events In 2021

Like many of you we couldn't wait for 2021 to get here. Not only as a metaphoric clean slate, but to build upon a renewed sense of optimism surrounding the return of in-person events. 

Jan 13, 2021

Implementing Your New Year Sustainability Goals Now

Who says you can’t start taking steps now to kick off your New Year on a sustainable foot? Let’s take a moment to analyze how we can personally and professionally up our sustainability game now and...

Dec 15, 2020

Exhibitor Survey Results - Q4 2020

We asked, you answered. Hear from your fellow #eventprofs colleagues on their virtual and tradeshow plans for 2021.

Dec 1, 2020

An Intro To Food And The Environment

On a basic level, our environmental impact is equal to the resources we use. By evaluating individual choices, we can each make a measurable impact on sustainability.

Nov 11, 2020

2020 Holiday Giving: The Importance Of Giving Back In Uncertain Times

Giving back during the holidays is a yearly ritual for many people. According to the National Philanthropic Trust, statistics show that Americans gave $449.64 billion in 2019, which is a 5.1%...

Nov 4, 2020

Steelhead Productions Wins No. 1 Spot in Nevada’s Top Workplaces

The event exhibit and marketing services firm won first place in the competitive Small Business category in Top Workplaces Nevada, along with winning the New Ideas award.

Oct 27, 2020

The Future Of Event Marketing: Blending The Physical & Virtual

2020 brought about what was once thought of as a futuristic shift in our society in regards to where and how we work and learn.

Although the remote workforce has increased over the last decade, many...

Oct 21, 2020

Not All Virtual Marketing Experiences Are Created Equal

As a brand marketing event manager, you’ve most likely been bombarded with virtual this and virtual that this year. It’s overwhelming when there are so many options for hosting or participating in a...

Oct 14, 2020

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