Designing creative and sustainable exhibits on a budget is easier than many realize. The truth is, sustainable exhibits can actually save you money without sacrificing the “wow” factor consumers expect. Once companies realize this, they’ll find they are enhancing their creativity and flexibility while contributing to sustainability!
Let’s take a look at how this works.
Thanks to the share economy, exhibits can be repurposed instead of ending up in the 600,000 tons of garbage associated with single-use trade show exhibits each year.
For example, Steelhead’s Access Model allows brands to use an exhibit for the time and event they need it for, then the components themselves are repurposed and used by the next company.
The access model also eliminates the need for storage, handling, and repair costs, since the exhibit is not owned - which saves precious event marketing dollars.
Now, we're certainly not asking you to skimp on your exhibit during a pivotal trade show or corporate event. Instead, we’re asking you to think “outside the box,” we’re going to mix it up and take a look right inside the most important box of all - the booth!
Instead of reducing the booth footprint size, you can help the environment AND lower costs by simplifying its structure. Simply put, create additional space within your booth while retaining its “wow” factor! One idea is to use aluminum framing instead of plywood structural pieces. Aluminum framing can be repurposed in infinite ways.
For more tips and insight on how your brand can incorporate sustainability into your event marketing strategy, without sacrificing exhibit design and experience, be sure to check out our latest resource here.
April 18, 2022
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We understand how frustrating it can be to create and manage a trade show booth, and how much pressure there is to make it truly impactful. Let us worry about the details so you can start forming new relationships and growing your business.