No two trade shows are the same. So why should your booth design be? Your trade show exhibit should reflect the dynamic nature of your brand.
Renting a booth through the access model unlocks the ability for dynamic design. Because your budget isn’t tied up in the investment of a booth, you have the freedom to work with your design agency in creating environments for each and every moment.
The most effective marketing campaigns capitalize on a specific moment. Each trade show you attend represents one of those moments. If you’re approaching that opportunity by dusting off a booth you’ve owned for three years, you’re missing out.
Budgets, marketing goals, venue restrictions, rules, brands, and slogans are changing on a regular basis. Custom access gives you the chance to keep up with those changes where an owned booth only bogs you down.
Owning a booth restricts your brand’s ability to be as flexible as the market you’re trying to impact. By renting your exhibit, your brand can design for a unique audience at an opportune time.
To learn more about why the Access Model is right for your tradeshow program, check out our full resource Exhibit Rental – The Best Choice for Flexible, Creative, and Sustainable Event Marketing