Expanding your sustainable event initiatives doesn't have to be tough. If you’re ready, here are some jump-start initiatives any company can incorporate in their trade show program (besides joining the Access Model, of course):

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INTERESTED IN HOW YOUR BRAND CAN INCORPORATE SUSTAINABILITY INTO YOUR EVENT MARKETING STRATEGY - WITHOUT SACRIFICING EXHIBIT DESIGN AND EXPERIENCE? BE SURE TO CHECK OUT OUR LATEST RESOURCE HERE.

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Don’t be afraid to ask thought-provoking questions.

Whether it’s asking if your hotel is LEED-certified or talking to your exhibit partner, don’t be afraid to ask questions. You can ask your exhibit partner if they have any certifications, what they’re doing to reduce waste, how they measure exhibits’ sustainability levels, etc. Also, ask what the exhibits are made of and what happens to them later. Asking appropriate questions ensures you and your exhibit partner are on the same page.

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Be mindful of travel emissions and find a way to offset them.

Limiting travel emissions while finding ways to offset them goes a long way! You’ll want to consider how many people are going to the show and track your travel miles. This way, your team can offset their carbon emissions. You can also try limiting travel as much as possible. If the venue isn’t far, you may want to walk. Or, you can use an Uber instead of renting a car

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Partner with companies that match or exceed your brand’s sustainability initiatives.

When producing and executing events, no one does it alone. It takes an entire team to create an impactful exhibit, and there is no shortage of options for providers in the trade show industry. By asking those thought-provoking questions, event marketers can greatly narrow down the selection and choose vendors that are most aligned with your brand's sustainability goals.

For more tips and insight on how your brand can incorporate sustainability into your event marketing strategy, without sacrificing exhibit design and experience, be sure to check out our latest resource here.

And if you're ready to jump start the conversation for your next trade show or event, connect with us here.