2022 posed an interesting opportunity for Steelhead and Cox Automotive. Steelhead was charged with helping reintroduce clients and prospects to the Cox Automotive brand - after live events halted for nearly 2 years.
How do you take an exhibitor, with more than a dozen different brands and over 20,000 square feet of exhibition space at one event, and migrate them to the Access Model when they own all of their exhibit assets?
