The rise of the Values Economy amid a post-pandemic society forging ahead of uncertainty has made team synergies increasingly essential.
No event marketing environment is complete without some form of gamification
Businesses that recognize the evolution of the buyer’s journey and adapt to using virtual environments as a sales enablement and marketing education tool will flourish in a post-Covid society.
Rounding out our series on the Values Economy, we uncover how B Corp has changed the sales process at Steelhead and how our business model supports brand's sustainability initiatives.
As we continue our conversation on the Values Economy, we dive into on how Steelhead communicates it's values to prospective clients and how these values help attract specific types of clients.
Steelhead responds to a shift in the modern buyer’s journey by creating a new virtual learning platform.
As a longtime advocate for businesses that build sustainability into their business models, Real Leaders wanted to recognize the products, projects, and initiatives that are actively contributing to a healthier planet.
Sustainability consultant, Eliza Erskine, spoke with VP of Sales Lance Randall, to discuss how values play a role with Steelhead's framework and our values match with Cox Automotive.
While price increases everywhere have event marketers working to re-strategize and reprioritize their trade show and event programs, there are a few things to consider when considering the impact on event marketing budgets.
The trade show industry has been navigating uncertainties for the last couple of years. Although challenges remain, there are many opportunities.
We have the recent stats from industry and trend experts HOPIN and Exhibitor Magazine, now let’s hear from the boots on the ground walking the trade show floors and working with exhibitors day in and day out.
It has been a tumultuous couple of years for trade shows and live marketing events. The looming question for 2022 has event marketers and planners asking: where do trade shows stand?
Steelhead Productions named among best workplaces in the U.S.
The Values Economy combines profit with purpose and determines who customers do (or don’t do) business with.
If you’re reading this, chances are you’ve spent some time in your career as a corporate event planner researching and responding to the question, Should we rent or buy our company’s trade show exhibit?
Expanding your sustainable event initiatives doesn't have to be tough. If you’re ready, here are some jump-start initiatives any company can incorporate.
If you’re wondering how to celebrate Earth Day and keep an environmental frame of mind, start with making your events more sustainable.
Designing creative and sustainable exhibits on a budget is easier than many realize.
The event exhibit and marketing services firm received the honor from Top Workplaces Nevada, joining a list of other prestigious companies across the state
Many companies claim to be “green”. So what does it mean to be a B Corp, and how is this different from other sustainable initiatives?
Hear more from Eliza Erskine, sustainability consultant, on the increased B Corp benefits for B2B partnerships.
Event marketers know that post-show outreach is probably the most critical, yet most overlooked step in event marketing strategy.
Event marketers are still navigating uncertainties in show scheduling and attendance. That’s why it’s important to incorporate virtual strategies in trade shows and corporate events moving forward.
Labor shortages and supply chain delays are a stark reality of a post-COVID world. The events industry is no exception, which is why it’s critical for event planners to remain agile.
First things first. We need to have a basic understanding of our current situation as a society, and the en masse movement of certain aspects of our work and lives going digital.
Being a B Corp is something we’re really proud of so we're sharing what that means to us and why it matters. Come and find out what's Behind the B.
Now that your prospects have taken time from their hectic conference schedule to hang out in your booth, what can you do to offer them a unique and memorable experience?
Now that you have your email list refined and narrowed down for the event, what are the options for attention-grabbing, thoughtful, personalized outreach?
Why creating shared experiences is a critical bridge between your brand and the people it serves.
Whether the trade show reschedules or cancels, or your company decides to pull out at the last minute, here’s how to regroup and reach your audience.
Waste is a huge black mark on the trade show and live events industry. It’s up to conscious consumers and brands to make a difference.
The most effective marketing campaigns capitalize on a specific moment. Each trade show you attend represents one of those moments. If you’re approaching that opportunity by dusting off a booth you’ve owned for three years, you’re missing out.
Custom accessibility gives you the flexibility to create the perfect booth for the perfect price, at every trade show you visit.
Get the best ROI on your next event by implementing a hybrid strategy for each stage of your show presence.
Understanding and utilizing the modern economy can benefit your trade show program and result in a higher ROI.
Meet Steelhead’s smiley mascot and the brand promises he represents.
While you’re making your list and checking it twice, this is your friendly reminder to include an organization (or two) that could greatly benefit from your charitable contribution.
At Steelhead, we value and respect the RFP process. But we also know that the traditional RFP process for trade show and event marketing providers is flawed.
The modern consumer cares more about solving problems. Asking the right questions is the key to forming and deepening relationships between the buyer and the provider.
With the launch of their new website, Steelhead Productions made a commitment to not only market themselves, but the non-profit organizations they hold close to their hearts.
After many months of hard work and dedication from our marketing team, Steelhead is pleased to announce the launch of our new website!
Digging deep to develop a clear checklist of your exhibit program needs will save time and hassle in your search.
Event marketing strategy isn’t always easy to plan, especially when you’re buried in the hundreds of logistical details required to successfully execute exhibiting at a trade show. That’s why Steelhead has developed this resource to help event planners get started with their strategy brainstorming process.
What’s the most effective way to be thoughtful with marketing event budgets in emerging times? The answers may surprise you.
We believe no company needs to, or should, own an exhibit - EVER. Learn how to successfully leverage the increasingly popular share economy market.
Finally, we are returning to tradeshows and live marketing events and it feels SO good! Knowing what to leave behind in 2020 and what to bring into 2021 will help designers and corporate event marketers plan for creating the most impactful and aesthetically impressive marketing environments.
At the end of 2020, Steelhead Productions, a Las Vegas based exhibit builder, announced it had been awarded the B Corp Certification from the nonprofit B Lab, becoming the only B Corp Certified tradeshow company in North America.
The event exhibit and marketing services firm won first place in the competitive Small Business category in Top Workplaces Nevada, along with winning the New Ideas award.
It’s clear that virtual marketing is having more than a moment. It’s here to stay, even when as live events return in full swing. Why? Because consumers understand what the future holds — an appropriate blend and usage of both physical and virtual environments.
In one paper describing how the COVID-19 crisis will change how we use plastic, scientists estimated in June 2020 that monthly the global population was using 129 billion face masks and 65 billion gloves each month.
One huge benefit of owning a virtual marketing environment for your brand is that it goes way beyond a 3D experience of a physical installation. Here’s the list of our favorite virtual environment features:
As the events of the last year have highlighted - severe inequality still permeates in our country despite years of work to move the needle. If progress is truly the vision, then we need all hands-on deck, in all ways.
Let’s start by agreeing that the world has sped up and the need to adjust your marketing and partnerships to meet a progressive market strategy is a requirement. Period. There’s no textbook right answer on timing, but there are a number of instances that should trigger a review and possible adjustment.
Steelhead has invested tons of energy creating a physical space where our organizational culture and values can flourish. However, at the time of the closure, we had yet to figure out how to fully and seamlessly integrate our remote employees into the vibe.
In celebration of Earth Day, Steelhead Productions, a Las Vegas based event production company, has chosen to partner with One Tree Planted.
You’ve probably heard the buzz word “gamification” floating around. In the trade show industry, it’s all the rage. If you haven’t heard the term, though, here’s a quick definition for you: Gamification is integrating gaming elements into a non-gaming setting.
What are your customers looking for in their trade show experience? And more importantly, what are they looking for in the kinds of products/services you offer?
The 20' x 20' booth is the bread and butter of the trade show world. It’s tempting in the early stages of your booth design to pack as much in as you can, but we recommend taking a step back and thinking about a few key elements.
Estimates peg the trade show industry as one of the most wasteful in the world, creating over 600,000 tons of garbage every year. Learn how you can help offset this staggering statistic:
The trade show floor can be overwhelming. It’s a multisensory experience. Colors. Noises. Smells. It’s difficult to stand out. That’s why you need the perfect booth. It needs to be fresh for all audiences, at every show. And, it needs to fit within your budget.