Leaders Are Readers: What We Thought About Humble Inquiry by Edgar H. Schein

Like everything else, technology is quickly changing the trade show industry. Each day seems to bring new toys that companies can put to work in their booths or marketing campaigns to gain an edge.

Once a quarter, the entire Steelhead team goes back to school and reads the same book as part of our Leaders Are Readers program. It’s our own little book club, and the idea is to stoke curiosity and...

There are 26 bones in your foot. And after a day of working a trade show, chances are every single one of them will be aching.

Steelhead Productions announced today that Tom Frisby has joined the company as Chief Design Officer.

In his new role, Frisby will oversee Steelhead’s design and development teams, as well as help...

There’s one word that every event manager looking to stay ahead of the curve should get tattooed on their forehead: curiosity.

Trade shows get a lot of repeat business. Year in and year out, many of the same attendees take in the same show floor, seeing the same companies. The products might be different, but a lot of times...

Steelhead Productions ranked #275 on Entrepreneur’s 2019 Entrepreneur 360™ List for the most successful entrepreneurial companies in America.

There are a ton of moving parts in the trade show industry. Hundreds of items big and small to keep track of, plan for, and put in motion — and that’s even before the chaos of the actual trade show.

There are hundreds of moving parts when it comes to putting together a successful trade show experience. There are also a number of potential pitfalls, particularly when a company is working with an...

From March 17-20, more than 30,000 security professionals will descend upon the Sands Expo in Las Vegas for ISC West 2020.

With 2020 right around the corner, it’s the perfect time to start thinking about current and future trends, best practices, and how to embrace change in trade show booth design.

Fresh into the new year, from January 7-10, more than 4,500 exhibiting companies will be descending upon Las Vegas for CES 2020.

The year 2020 is nearly upon us, kicking off a new calendar year in the trade show circuit.

Tecomet, a leading provider of manufacturing solutions for the medical device, aerospace, and defense industries, had recently gone through an acquisition that resulted in additional products,...

Sometimes a little polish can make even the most elaborate trade show booth really shine. Details matter, especially when you want to stand out in the cacophony of a crowded show floor.

Three weeks. 504 hours. 30,240 minutes.

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

Trade show floors are raucous and chaotic and easy to get lost in — not just for those attending, but for exhibitors as well.

You have a sweet trade show space. You have an awesome booth design. Your team is prepped and energetic and ready to take the show floor by storm.

In the trade show industry, relationships matter. Not just those relationships made on the show floor, but among the team members of an organization.