Gearing up for HIMSS? Get Booth Inspo From This Waystar Exhibit

With the HIMSS on the horizon, it’ll be here before you know it, the time for planning is now.

Aug 22, 2019

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The Best Way To Create A Cohesive Trade Show Marketing Campaign

Trade shows can be amazingly effective. Or they can flop.

You put so much effort, time, and resources into building an amazing experience for your customers and prospects. The least you can do is get...

Aug 20, 2019

6 Trade Show Activity Ideas To Help You Get More Prospects

Trade shows are a massive business opportunity for you to gain more contacts and generate more leads that will eventually (wait for it . . .) turn into customers.

But if you’ve ever been to a trade...

Aug 15, 2019

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How To Make Social Media Work At Your Next Trade Show

Trade Show News Network recently published some unthinkable social media statistics they gathered by surveying 223 attendees of their “Social Media for Trade Show Promotions” webinar. Here are a few...

Aug 13, 2019

Are You Ready For SEMA? A Case Study With ALLDATA

With the SEMA Show coming up quickly in November, the time for planning is now.

Aug 8, 2019

4 Key Questions You Can Ask To Measure The Success Of Your Trade Show Campaigns

Let’s be honest, trade shows require a ton of up-front cash. And more than that, they eat up just as much time with planning, paperwork, logistics, creative, and so much more.

But here’s the thing:...

Aug 6, 2019

The New Marketing Manager’s Guide To Trade Show Etiquette

Great interactions with attendees are one of the cornerstones of a successful trade show appearance. We’ve recently discussed ways to innovate and foster better connections on the show floor using a...

Jul 30, 2019

New Resource: It’s Time To Plan The Ultimate Branded Las Vegas Trade Show Experience

We’re excited to announce the launch of our latest resource: The Ultimate Guide To Planning A Branded Las Vegas Trade Show Experience. It’s no secret that Las Vegas is the defacto trade show capital...

Jul 25, 2019

Bias Stops Progress: How To Be More Innovative At Trade Shows

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

Jul 23, 2019

Setting Up A Big Win At G2E: Case Study With Synergy Blue

In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get...

Jul 18, 2019

Business Cards Are Dead: Boost Sales Through Real Connections At Trade Shows

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

Jul 16, 2019

Preparing For ConExpo 2020: 8 Tips For Getting The Most Out Of The Show

The biggest construction trade show in North America is less than a year away. ConExpo 2020 hits the Las Vegas Convention Center on March 10–14, and we’re already thinking about ways to get ready.

It...

Jul 11, 2019

How Technology Will Influence The Future Of The Trade Show Industry

No matter what industry brings you to the show floor, it's safe to say that new technology will be a growing opportunity, and possible distraction, for both attendees and exhibitors. We at Steelhead...

Jul 9, 2019

Gearing Up For CES: Case Study With Cleer Audio

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

Jul 5, 2019

4 Ways Leaders Can Kill Trade Show Success

For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for...

Jul 2, 2019

Bringing Wellness Into The Workplace Outside Of Trade Shows

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

Jun 27, 2019

3 Common Myths About Custom Trade Show Booth Rentals: Busted

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Jun 25, 2019

Boost Your Booth: Finding Inspiration For Solar Power International

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

Jun 20, 2019

The Essential Guide To Renting a Custom Trade Show Booth

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Jun 18, 2019

How Hiring The Right Exhibit House Reduces Stress For Event Planners

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...

Jun 13, 2019