How To Make Social Media Work At Your Next Trade Show

With the HIMSS on the horizon, it’ll be here before you know it, the time for planning is now.

Trade shows can be amazingly effective. Or they can flop.

You put so much effort, time, and resources into building an amazing experience for your customers and prospects. The least you can do is get...

Trade shows are a massive business opportunity for you to gain more contacts and generate more leads that will eventually (wait for it . . .) turn into customers.

But if you’ve ever been to a trade...

Trade Show News Network recently published some unthinkable social media statistics they gathered by surveying 223 attendees of their “Social Media for Trade Show Promotions” webinar. Here are a few...

With the SEMA Show coming up quickly in November, the time for planning is now.

Let’s be honest, trade shows require a ton of up-front cash. And more than that, they eat up just as much time with planning, paperwork, logistics, creative, and so much more.

But here’s the thing:...

Great interactions with attendees are one of the cornerstones of a successful trade show appearance. We’ve recently discussed ways to innovate and foster better connections on the show floor using a...

We’re excited to announce the launch of our latest resource: The Ultimate Guide To Planning A Branded Las Vegas Trade Show Experience. It’s no secret that Las Vegas is the defacto trade show capital...

The trade show floor is a symbol of innovation. It’s where businesses come together to show off their latest products, reveal their groundbreaking services, and prove to their prospects that they...

In lots of ways, the trade show floor experience is like being in the middle of a casino. Bright lights, lots of commotion, and tons of people and products trying everything they can think of to get...

In an age where people have become glued to their phones and technology is all but taking over daily life, recent studies show that humans crave real connections more than ever.

In the business...

The biggest construction trade show in North America is less than a year away. ConExpo 2020 hits the Las Vegas Convention Center on March 10–14, and we’re already thinking about ways to get ready.

It...

No matter what industry brings you to the show floor, it's safe to say that new technology will be a growing opportunity, and possible distraction, for both attendees and exhibitors. We at Steelhead...

Over 50 years ago, 200 exhibitors gathered in New York City for what would become the first annual gathering of the Consumer Technology Association. They showed off the latest pocket radios and...

For many companies, trade shows are one of the most significant marketing opportunities of the year. These events take up a considerable amount of time, money, and energy, making it crucial for...

“U.S. companies that promote wellness are on the right track to help workers control their healthcare costs and lead more productive lives.” — Why Your Workplace Wellness Program Isn't Working,...

You may have overheard people talking about booth rentals either on the show floor or through industry gossip. They say, “it’s sustainable!” or “the idea is interesting — but it’s not for us.” After...

Solar is one of the fastest growing industries in the world, which makes Solar Power International a critical event for innovative energy professionals. The show, which hits Salt Lake City September...

As a marketing manager, you know that designing your next exhibit starts with a critical question: Should I rent or buy? Over the years, we’ve seen enough booth purchase disasters to confidently say,...

Marketing managers are more than familiar with the stress that comes along with exhibiting at a major trade show. We’ve recently discussed ways to manage stress, and we wanted to dive deeper into the...