Blog

January 25, 2022

The Access Model is Sustainable

Waste is a huge black mark on the trade show and live events industry. It’s up to conscious consumers and brands to make a difference.

January 24, 2022

The Access Model is Creative

The most effective marketing campaigns capitalize on a specific moment. Each trade show you attend represents one of those moments. If you’re approaching that opportunity by dusting off a booth you’ve owned for three years, you’re missing out.

January 23, 2022

The Access Model is Flexible

Custom accessibility gives you the flexibility to create the perfect booth for the perfect price, at every trade show you visit.

December 13, 2021

How to Utilize a Hybrid Model to Maximize Your Event Marketing Efforts

Get the best ROI on your next event by implementing a hybrid strategy for each stage of your show presence.

December 6, 2021

How to Take Advantage of Modern Economics for Your Marketing Events

Understanding and utilizing the modern economy can benefit your trade show program and result in a higher ROI.

November 29, 2021

Exhibit Happy®: Chip’s Story

Meet Steelhead’s smiley mascot and the brand promises he represents.

November 16, 2021

Activate Your ‘Give Back’ This Holiday Season

While you’re making your list and checking it twice, this is your friendly reminder to include an organization (or two) that could greatly benefit from your charitable contribution.

November 15, 2021

5 Ways to Disrupt an Outdated Event Marketing RFP System

At Steelhead, we value and respect the RFP process. But we also know that the traditional RFP process for trade show and event marketing providers is flawed.

November 2, 2021

Provocative Questions: The Key Element That Creates Understanding and Connection

The modern consumer cares more about solving problems. Asking the right questions is the key to forming and deepening relationships between the buyer and the provider.

October 14, 2021

Steelhead Productions, Inc. Dedicates Entire Page of Website to Non-Profit Outreach

With the launch of their new website, Steelhead Productions made a commitment to not only market themselves, but the non-profit organizations they hold close to their hearts.

October 12, 2021

Steelhead Productions Launches New Website

After many months of hard work and dedication from our marketing team, Steelhead is pleased to announce the launch of our new website!

September 30, 2021

10 Questions to Ask When Selecting a New Exhibit Provider

Digging deep to develop a clear checklist of your exhibit program needs will save time and hassle in your search.

August 18, 2021

3 Critical Questions for Your Live Event Strategy

Event marketing strategy isn’t always easy to plan, especially when you’re buried in the hundreds of logistical details required to successfully execute exhibiting at a trade show. That’s why Steelhead has developed this resource to help event planners get started with their strategy brainstorming process.

May 18, 2021

Face-to-Face Marketing: Unique Money Saving Ideas

What’s the most effective way to be thoughtful with marketing event budgets in emerging times? The answers may surprise you.

May 11, 2021

Access: the Modern Event Marketer’s Most Necessary Resource

We believe no company needs or should own an exhibit, ever. Learn how to successfully leverage the increasingly popular share economy market.

April 1, 2021

Face-to-Face Marketing: Event Trends 2021

Finally, we are returning to tradeshows and live marketing events and it feels SO good! Knowing what to leave behind in 2020 and what to bring into 2021 will help designers and corporate event marketers plan for creating the most impactful and aesthetically impressive marketing environments.

March 30, 2021

Steelhead Productions Earns B Corp Certification

At the end of 2020, Steelhead Productions, a Las Vegas based exhibit builder, announced it had been awarded the B Corp Certification from the nonprofit B Lab, becoming the only B Corp Certified tradeshow company in North America.

October 27, 2020

Steelhead Productions Wins No. 1 Spot in Nevada’s Top Workplaces

The event exhibit and marketing services firm won first place in the competitive Small Business category in Top Workplaces Nevada, along with winning the New Ideas award.

October 21, 2020

The Future Of Event Marketing: Blending The Physical & Virtual

It’s clear that virtual marketing is having more than a moment. It’s here to stay, even when as live events return in full swing. Why? Because consumers understand what the future holds — an appropriate blend and usage of both physical and virtual environments.

September 30, 2020

How to Reduce PPE Waste

In one paper describing how the COVID-19 crisis will change how we use plastic, scientists estimated in June 2020 that monthly the global population was using 129 billion face masks and 65 billion gloves each month.

August 17, 2020

8 Ways to Engage Your Customers in a Virtual Environment

One huge benefit of owning a virtual marketing environment for your brand is that it goes way beyond a 3D experience of a physical installation. Here’s the list of our favorite virtual environment features:

June 3, 2020

Let Your Support For Equality Be Bigger Than A Social Post

As the events of the last year have highlighted - severe inequality still permeates in our country despite years of work to move the needle. If progress is truly the vision, then we need all hands-on deck, in all ways.

May 28, 2020

5 Key Indicators It's Time for a Strategy Review

Let’s start by agreeing that the world has sped up and the need to adjust your marketing and partnerships to meet a progressive market strategy is a requirement. Period. There’s no textbook right answer on timing, but there are a number of instances that should trigger a review and possible adjustment.

May 14, 2020

Shifted from Working ‘In Office’ to ‘Out of Office’

Steelhead has invested tons of energy creating a physical space where our organizational culture and values can flourish. However, at the time of the closure, we had yet to figure out how to fully and seamlessly integrate our remote employees into the vibe.

April 22, 2020

Steelhead Productions Announces One Tree Planted Partnership

In celebration of Earth Day, Steelhead Productions, a Las Vegas based event production company, has chosen to partner with One Tree Planted.

February 19, 2020

Trade Show Gamification: What It Is And How To Do It

You’ve probably heard the buzz word “gamification” floating around. In the trade show industry, it’s all the rage. If you haven’t heard the term, though, here’s a quick definition for you: Gamification is integrating gaming elements into a non-gaming setting.

February 7, 2020

6 Trade Show Booth Design Ideas To Help You Stand Out

What are your customers looking for in their trade show experience? And more importantly, what are they looking for in the kinds of products/services you offer?

May 21, 2019

5 Things To Consider Before Designing A 20' x 20' Booth

The 20' x 20' booth is the bread and butter of the trade show world. It’s tempting in the early stages of your booth design to pack as much in as you can, but we recommend taking a step back and thinking about a few key elements.

November 6, 2018

Keeping Your Event Sustainable

Estimates peg the trade show industry as one of the most wasteful in the world, creating over 600,000 tons of garbage every year. Learn how you can help offset this staggering statistic:

May 22, 2018

The Perfect Booth For The Right Price

The trade show floor can be overwhelming. It’s a multisensory experience. Colors. Noises. Smells. It’s difficult to stand out. That’s why you need the perfect booth. It needs to be fresh for all audiences, at every show. And, it needs to fit within your budget.

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