Perception Is Everything: Making A Great First Impression On The Trade Show Floor

With 2020 right around the corner, it’s the perfect time to start thinking about current and future trends, best practices, and how to embrace change in trade show booth design.

Fresh into the new year, from January 7-10, more than 4,500 exhibiting companies will be descending upon Las Vegas for CES 2020.

The year 2020 is nearly upon us, kicking off a new calendar year in the trade show circuit.

Tecomet, a leading provider of manufacturing solutions for the medical device, aerospace, and defense industries, had recently gone through an acquisition that resulted in additional products,...

Sometimes a little polish can make even the most elaborate trade show booth really shine. Details matter, especially when you want to stand out in the cacophony of a crowded show floor.

Three weeks. 504 hours. 30,240 minutes.

Consider two booth designs. One is all bells and whistles — massive LED displays, a maze of products, a crowded main booth — and the other features a striking design that is also inviting for...

Trade show floors are raucous and chaotic and easy to get lost in — not just for those attending, but for exhibitors as well.

You have a sweet trade show space. You have an awesome booth design. Your team is prepped and energetic and ready to take the show floor by storm.

In the trade show industry, relationships matter. Not just those relationships made on the show floor, but among the team members of an organization.

They say the devil is in the details.

At any given trade show, you’re going to come into contact with many different types of attendees on the trade show floor. More specifically, you’re sure to find attendees who are at different stages...

To celebrate Core-apps 10-year anniversary, Trade News Network chatted with Wayne Crawford, Core-apps’ veteran vice president of sales. He gives some insight on the top 10 technologies that have...

NAB is the hotspot event for professionals in media, entertainment, and technology looking for new and innovative ways to create, manage, deliver and monetize content on any platform.

Over 90,000...

Your booth is a big deal. It’s your single most dominant presence at any trade show — the nucleus that sets the stage for how you stand out on the trade show floor.

Trade shows can provide a convenient opportunity to network with other industry leaders and reach new clients or customers. But getting a higher return on your massive trade show investment means you...

Make 2020 the year you stand out from the crowd like never before — no matter what product or service you’re trying to sell. New decade, new experiences. Who knows? This could be your best year yet.

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With the HIMSS on the horizon, it’ll be here before you know it, the time for planning is now.

Trade shows can be amazingly effective. Or they can flop.

You put so much effort, time, and resources into building an amazing experience for your customers and prospects. The least you can do is get...

Trade shows are a massive business opportunity for you to gain more contacts and generate more leads that will eventually (wait for it . . .) turn into customers.

But if you’ve ever been to a trade...