Steelhead CMO Joins EO Diversity and Inclusion Task Force

LAS VEGAS, Nevada—Current CMO and co-owner of Steelhead Productions Rhiannon Andersen can now add a new accolade to her resume: diversity and inclusion task force member.

Andersen was recently...

Many of us can agree that it’s hard to sit home and ‘shelter in place’ while our country is in crisis. Yes, the federal government is extending the voluntary national shut until April 30^th, but that...

For more than 30 years I have been an educator and have provided workshops on design and trends impacting the tradeshow and event industry. I usually write or speak about engagement strategies,...

In 2020, businesses are debating whether they should be incorporating sustainability principles.

Hostess snacks. Mountain Dew. Potato chips.

Two years ago, we at Steelhead made a remarkable decision — we would no longer design, build, and sell trade show exhibits. That’s right, we would design and build incredible spaces, however our...

Trade shows are all about making connections. At the same time, the logistics of trade shows can make forging those connections tricky.

You’ve probably heard the buzz word “gamification” floating around. In the trade show industry, it’s all the rage. If you haven’t heard the term, though, here’s a quick definition for you:

Every trade show exhibit should make their attendees feel comfortable. No matter how much you dazzle them with displays and technology, if your prospects don’t feel like they’re in a space they...

This post was originally published on January 29, 2019, and has since been updated to reflect the latest trends.

You’ve got a big show coming up a couple months from now. It’s a new year and a new...

In case you haven’t noticed, we’re now in a new decade, which means it’s a natural time for you to shake things up when it comes to your trade show campaigns. Out with the old and in with the new, as...

With 2019 in the rearview mirror, it’s as good a time as any to look back at some of the trade show trends we saw as the decade came to a close. Beginning with …

As we enter an increasingly digital age, the focus has been hugely geared toward online marketing. As we’ve all experienced, the business community has begun to spend more and more of their time...

This article was originally published on April 11, 2019. It has since been republished with updated information.

Some of the biggest shows of the year are on their way to Vegas’ convention and event...

Steelhead Productions seeks to provide a healthier, more vibrant workforce through its new holistic wellness initiative.

Setting the right goals is the key to a successful trade show campaign. The question is: How do you know whether the goals you set are the right ones?

If you’re going to spend a lot of money going to trade shows, you’d better have a way to understand whether your marketing plan is actually successful.

Next August, right around the time it’s usually a billion degrees in Las Vegas, thousands of information security leaders and company will be enjoying the ample air conditioning at Black Hat USA 2020.

Like signals you get from a date when they’re not really into you, leads at trade shows have their own tells. Some are obvious, some are not. Here are five of the most common ones we’ve seen.

Spend enough time on trade show floors and you start to see the same mistakes made by companies over and over again.