So how do we help exhibitors like HD Supply maintain a fresh and unique booth design
while also providing the flexibility needed to participate in a wide variety of trade shows each within very different verticals? The short answer, our rental-only Access Model
. For HD Supply, the process began back in 2019 when they decided to switch to an access model instead of owning their trade show booth assets. Forcing the same materials to represent different goals at each of their events wasn’t the best use of their event marketing budget.